8/16/2023 0 Comments Winston cigarettes lighterThe Flintstones was criticized for advertising cigarettes on an animated series watched by many children, and Winston pulled their involvement with it after the Pebbles Flintstone character was born in 1963. In The Beverly Hillbillies, the stars Buddy Ebsen, Irene Ryan, and Nancy Kulp extolled the virtues of Winstons while smoking them and reciting the jingle. Winston cigarettes were sponsors of popular television series. The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or an actor flicking his lighter twice to the same conceit. In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like Win-ston tastes good like a (clap clap) cigarette should. This particular still is from the end-of-show sponsor bumper that aired at the end of every episode while Winston was the show's primary sponsor, until the second season. Radio and television Ī still photo of a Winston advertisement featuring Fred (right) and Wilma Flintstone (left). In 1955, Winston would take over as the sponsor of Walter Cronkite's news show, as well as Garry Moore's variety show it was at this time that the first television advertisements aired. The first print ad appeared in the Pittsburgh Post-Gazette in September 1954, with an ad in Life following the next month. Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." Reynolds Tobacco Company, was in charge of marketing Winstons, which were a new addition to the R.J. Beginnings īowman Gray Jr., who later became the president of R. In a departure for the time, the advertising campaign targeted distinct niche groups within the broader market of smokers, such as American Jews and African Americans. The slogan was included in the 1988 edition of Simpson's Contemporary Quotations. Although Adams was a classically trained musician, Margaret Johnson (a singer, pianist, and model) ghost wrote the jingle Johnson and her husband, Travis Johnson, recorded it with their group, the Song Spinners. Lunny produced and directed most of the campaign's content during its early years. The Esty executives Wendell Adams and Arline Lunny were in charge of the overall campaign. deliberately, and ungrammatically, used "like" rather than "as" ( subordinating conjunction) in the slogan and jingle. In 1999, Advertising Age included the "Winston tastes good like a cigarette should" jingle in its list of the 10 best radio and television jingles in the United States during the 20th century. It is one of the best-known American tobacco advertising campaigns. Reynolds used the slogan from Winston's introduction in 1954 until 1972. " Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R.
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